During the event, representatives from both organizations officially signed a memorandum of understanding on strategic cooperation. The leadership of both companies believes that the synergy between the two brands will result in optimal solutions, contributing to the improvement of service quality and providing the best experience for customers. The ultimate goal is to help individuals achieve healthier and happier lives.

This collaboration marks a significant milestone in the roadmap to expand the ecosystem and enhance the quality of life for the community in general, and MSB customers in particular. MSB has also introduced various incentive and customer care programs exclusively for customers utilizing Genetica's services through the bank.

Ms. Pham Thi Bich Nga, Deputy Director of the Sales and Distribution Channel Center, stated, "With the strategy of placing customers at the center of all business activities and investing in the development of technology systems to deliver the best service experience, MSB has decided to expand its partnership with Genetica. MSB firmly believes that Genetica's technological potential and professional staff will bring positive and practical changes to MSB's customers. MSB is committed to working continuously with Genetica to serve the best interests of our customers."

Mr. Cao Anh Tuan, Co-Founder & Chief Technology Officer of Genetica, shared, "Genetica is honored to cooperate with MSB in providing healthcare solutions that combine finance and technology to a large number of customers in Vietnam. With a nationwide network and a team of professional and dedicated consulting staff, we believe MSB will serve as an effective bridge for Genetica's services to reach a bank-sized customer base at a reasonable cost and with the best service fees."

Both Genetica and MSB are confident that their partnership will result in optimal solutions, improve service quality, provide the best customer experience, and contribute to the well-being of individuals, making their lives healthier, happier, and more prosperous.

For further information, please contact the hotline at 1900 599 927 for support.

About Genetica:

Genetica is a gene decoding company that applies artificial intelligence and genetic decoding. The company's laboratory possesses CLIA certification, which is the most stringent certification in the United States for genetic testing laboratories. The report results are evaluated by scientific teams from leading universities such as Harvard, Stanford, California San Francisco, and Cornell. Genetica collaborates with Illumina and Thermo Fisher, two leading gene decoding organizations in the world, to create multi-gene decoding chips specifically designed for Asians. These chips have been recognized by Illumina for their accuracy of over 99%. Genetica strictly complies with HIPAA security standards, ensuring that all test samples and user genetic data are anonymized and encrypted.

Genetica provides four groups of gene decoding application services:

• Planning for raising and educating children.
• Personalizing physical exercise and nutrition regimens.
• Assessing the risk of genetic diseases such as stroke, diabetes, allergies, and viral infections.
• Screening for 20 common hereditary cancers in Asians.

With its strengths in genetic decoding technology for all ages, Genetica has gained the trust of more than 100,000 users in Asia.

Website: https://genetica.asia/

About MSB:

Established in 1991, MSB has continuously achieved significant milestones in the banking and finance industry over the past 32 years. Currently, MSB operates over 260 branches and transaction offices nationwide and has established transactions with more than 500 agent banks in over 60 countries and territories. With a dedicated workforce of over 6,000 employees, MSB serves nearly 4 million individual customers and nearly 72,000 business customers.